IMATS |Jessica Savino Makeup

Monday, April 16, 2012

IMATS

This past weekend was the IMATS show in NYC and for those of you who are not familiar with IMATS(International Makeup Artist Trade Show), it is one of the biggest makeup shows in the industry geared specifically towards the professional makeup artist.

NYX

So let's for a second discuss the business of beauty. There are 2 parts of the beauty industry that I am familiar with. One is the everyday consumer which are all of you beautiful Goddess' that LOVE makeup like I do and want to own the latest colors or formulations to your favorite products and brands. Just like I love writing about my favorite Little Goddess Cosmetics, most beauty bloggers like writing about their must have products and where you can buy them too! (Probably in a MAC store because they seem to be the fan favorite. Yawn.)

Crazy Lashes!

HOWEVER, there is another part of this industry that most people are not aware of and that is the makeup artist and the artistry of their makeup.

Of course you know what it is that a makeup artist does but if you look in a makeup artist kit, along with the brands you are so familiar with, you will find a land of unfamiliar intrigue!

And that is exactly what IMATS is for, to provide makeup artist with the latest tools and tried and true favorites to make the world more colorful. Tools that may be unfamiliar to you and I but work like magic wands to make the monster look scarier, the average look beautiful and the young look old.

It can't all be beautiful!

Also, who in the world is going to buy more makeup than a makeup artist?

IMATS is open to anyone who wants to purchase a ticket and would be a real treat for any makeup lover, professional or not. Here you can purchase products you would not be able to buy in a department or drug store. You can pick up really great deals on makeup cases, brushes and palettes. Most of the vender's usually offer discounted show prices-so stock up while you can!