Monday, March 17, 2014

Ingredients List-Where Did All the Ingredients Go?

I think I have established that I am an ingredients reader. Besides reading the ingredients in my skin care, I also read the ingredients in the foods I am going to eat (it takes me an hour to get through the bread section with all the toxins I avoid). Funny enough, I very rarely read the ingredients on my color cosmetics. I don't know why I choose to ignore the cosmetic ingredients but I am a little obsessive about reading my skincare ingredients list. I, by no means, claim to understand every ingredient included in these list. I am mostly reading them to avoid the ones that may be harmful or just do not work for me. I will research the whole list if the mood strikes me. 

This leads me to how misleading the cosmetics industry can be with their marketing. With all the photoshopping and false claims, I already do not trust a word they say. Something that really gets my goat, is when a company seems to be hiding something, such as their ingredients list. Some companies only list partial ingredients list. What is the deal people, list it all-what is all the secrecy. 

Let's discuss the information in an ingredients list. First, there are Active Ingredients. Active Ingredients are ingredients that must adhere to specific regulations mandated by the FDA. They must be listed first and must be approved by the FDA. Inactive Ingredients are the ingredients that are not regulated by the FDA, they are listed by quantity. The more of it, the higher it is on the ingredients list. This is where you will find the unregulated fillers in a product. 

I decided to write this post due to an email that I had recently received from Aveda. I have been in the market for a new toner and a serum. I was looking through Aveda's website and naturally wanted to research the ingredients. Imagine my surprise when I clicked on the ingredients list and 1 ingredient showed up. I thought the site was broken. Let me repeat, 1 ingredient and they seemed to highlight the ingredient that seemed natural, such as jojoba or lavender (which can be quite irritating in skincare products). Their tag line is "the art and science of pure flower and plant essences" so of course they would list a plant. 

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So I decided to ask them where the rest of their ingredients are, this was their response:


Hello Jessica:

Thank you for your inquiry to Aveda Online. My name is Alicia and I am happy to assist you today!  I understand that you are looking for a full list of ingredients on our products. Regrettably, this information is not listed on our website as we want to ensure our guests are getting the most up-to-date ingredient information. This is housed with our corporate Consumer Team and they would be happy to provide you a detailed list on any of our products. This team is the true ingredient experts!

Is there a specific product you are inquiring about? I  would be happy to forward that information to our Consumer Team and they can respond to you directly with a list. This team can also be reached at: 1.800.328.0849 M-F between 8am-5:00pm Central Standard Time or via email at ConsumerCare-US@gcc.aveda.com.

Have a great day!
For a greener planet,

Alicia
Aveda Online Advisor
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I smell bullshit. I have no idea why they would not just post the damn list but I am sure not everyone would go through the trouble of emailing them to see it and I am guessing they are banking on that. Also, from what I have read, the FDA does not double check these list so I am sure some companies are not including ALL of their ingredients on their labels so what does it matter because we may never know what we are actually putting on our skin. There is no one watching so again, as I have said many times in this blog, research as much as you possibly can. 

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This was my response to Alica from Aveda:
 
Hi Alicia,

Thank you for your timely response. I have been in the market for a good serum, as well as a toner. 
I am an ingredient reader, as I like to know what I am putting on my face. Your company's policy of not including the full ingredient list on their website makes it quite inconvenient for your customers to be well informed. I really do not have the time to make a list of all of your products I am interested in, email them to you and then have to wait for a response. Because of this, I will not be purchasing your products. I hope your corporate office reconsiders their policy. Seriously, how often are they changing the formulations that the information would not be able to be kept up to date? It sounds like an excuse to me.

Thank you so much for your time,

Jessica Savino
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You will never know if you do not ask questions. It doesn't mean you are going to get the answers you expect but you should still question everything! 

                                                          UPDATE
So I received another response from Aveda. We are going to have to agree to disagree. A lot of people purchase online. If Aveda is ok with inconveniencing their online customers, who am I to argue? Here is Aveda's response:
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Dear Jessica,

Thank you for taking the time to contact Aveda Consumer Relations.

We are happy to clarify your concern regarding our website not displaying full ingredient listings. Primarily, our website is a marketing tool which we highlight organic ingredients and key aromas. We do not disclose of the full ingredients as they are already listed on the packaging. 

Additionally, as Aveda is committed to providing our customers with the best in products and services, we continually strive to improve ingredients offered in our formulations.  Ingredient listings on the website may not reflect the most current ingredients in a formulation.  It is always recommended to use the ingredient listing on the package that will reflect the formulation found within.

At Aveda, we are committed to providing our customers with the best in products and services.  Please be assured your comments will be forwarded to our executives so that they may be taken into consideration during future planning.


Again, thank you for taking the time to share your thoughts and concerns.

We appreciate the opportunity to assist you. We hope you will continue to look to Aveda with confidence and satisfaction for all of your beauty care needs. Should you need further assistance, please do not hesitate to let us know. We invite you to contact our Consumer Relations team at800.328.0849 between 8am-5:30pm Central Standard Time to speak with a Customer Service Representative.

For a greener planet,

Tricia C
Aveda Consumer Experience Representative

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Click here if you are interested in learning about Aveda's products or questioning them about their ingredients policy.
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